SHARON McCALL | SPOTLIGHT RESOURCES

Practical Resources for Showing Up, Connecting, and Growing Your Business

You don't need more random advice. You need ideas you can actually use. Explore free social selling guides, tools for online vendor events, and opportunities to learn alongside other small business owners.

For handmade sellersFor direct sales consultantsFor small business owners
START HERE

Free Guides You Can Put to Work

A little direction can go a long way. Choose the resource that fits what you're working on right now.

Cover of The Beginner's Guide to Social Selling by Sharon McCall
Learn the foundations

The Beginner's Guide to Social Selling

New to social selling, or ready for a refresher? This guide covers creating a clear profile, sharing helpful posts, starting conversations, and talking about your products without making every post a sales pitch.

A good place to start before exploring more structured support inside The SPOTLIGHT Circle.

Send Me the Free Guide!

Sign up to receive the guide by email. Unsubscribe anytime.

Cover of Post with Purpose: Your Pre-Party Post Plan by Sharon McCall
Get ready for an online event

Post with Purpose: Pre-Party Post Plan

Build interest before your next online vendor event with five days of practical post ideas: announcements, polls, product sneak peeks, event reminders, and customer conversations.

A useful companion to our SPOTLIGHT Vendor Success resources.

Send Me the Post Plan!

Sign up to receive the plan by email. Unsubscribe anytime.

TRY A FREE TOOL

Need a Good Question to Get People Talking?

If you've ever stared at a blank screen wondering what to ask your audience, this one's for you.

Use our Engagement Question Generator to find conversation starters you can adapt for social media posts, online vendor events, and everyday community engagement.

Try the Engagement Question Generator
Free to explore. Make each question your own and keep your audience in mind.
SMALL STEPS, STEADY PROGRESS

SPOTLIGHT Consistency Challenges

Sometimes the best way to get moving is to focus on one manageable action at a time. Our consistency challenges are designed to help you practice showing up for your business—with guidance and encouragement along the way.

INTEREST LIST

Want to Hear About the Next Challenge?

When a new challenge is announced, we'll share the details with people on the interest list first. It's a chance to experience Sharon's practical teaching style and discover the ongoing support available through The SPOTLIGHT Circle.

Join the interest list to receive an announcement when the next challenge is scheduled. This is not registration for a dated challenge.

KEEP LEARNING

Webinars & Trainings

We'll feature upcoming SPOTLIGHT trainings and workshops here when dates and details are ready. Expect practical topics for handmade sellers, direct sales consultants, and other small business owners.

Free 14-minute video training

How SPOTLIGHT Online Vendor Events Work

New to online vendor events? Start here! Sharon explains how online events work, what makes SPOTLIGHT different, what you can expect on your featured sales day, and how vendors and the host work together.

Free to watch. Sign up with your name and email to get immediate access and a link to revisit the training.

Show Me How SPOTLIGHT Works!
Future learning opportunities

Live Webinars & Workshops

From creating social media content to building confidence with social selling, this is where we'll announce future learning opportunities.

Nothing to register for just yet. Check back or subscribe for updates.

Get SPOTLIGHT Updates
CONVERSATIONS & INTERVIEWS

A Little More of My Story

Every now and then I get the opportunity to share what I've learned along the way. Here's one of those conversations.

FEATURED PODCAST APPEARANCE

On the Edge with April Mahoney

Well, here's something a little different! I recently had the opportunity to join April Mahoney on her podcast, On the Edge, and had a lot of fun sharing my story.

We talked about my journey into entrepreneurship, creativity, pricing handmade products, building confidence, and lessons I've learned along the way.

It was a new experience for me, and I'm glad I said yes! If you've got a little time and want to get to know me better, grab a cup of coffee and take a look.

A LITTLE SPOTLIGHT IN YOUR INBOX

Stay in the SPOTLIGHT!

Want to know what's happening in the world of SPOTLIGHT? Join Sharon's email list for a monthly newsletter with practical business ideas, SPOTLIGHT Event updates, Circle news, new resources, and occasional announcements about upcoming challenges and trainings.

Monthly newsletter plus occasional relevant SPOTLIGHT updates. Unsubscribe anytime.