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Relationships matter.
People want to know who they're buying from. A genuine conversation can be more meaningful than one more sales pitch.
Meet Sharon McCall · The person behind SPOTLIGHT
Hi, I'm Sharon. I love bringing small business owners together.
I'm a handmade business owner, the host of SPOTLIGHT Online Vendor Events, and the creator of The SPOTLIGHT Circle and CARE Method™.
My favorite part of what I do? Helping people share their businesses in a way that feels comfortable, personal, and true to who they are.
How it all started
First, I was a small business owner trying to figure it out, too.
I'm the maker behind Crafted by Bear, my handmade business. I know what it's like to put time and care into something you've created, then wonder how to help the right people discover it.
Through my own experience as a seller, I found myself drawn to the connections that happen when small business owners come together. I began hosting online events and learned a lot by seeing how different vendors share their products, engage with shoppers, and support one another.
What started as Online Craft Fair continues today as SPOTLIGHT Handmade Edition. The name changed, but the event format and the community-centered approach stayed the same. That experience also helped shape the broader SPOTLIGHT Online Vendor Events I host today.
Along the way, I discovered that vendors often need more than another place to post a product. They need practical direction, opportunities to practice, and people who understand the challenges of running a small business.
What matters to me
A few things I believe about building a business
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Participation makes a difference.
Showing up, supporting others, and making an effort to engage are important parts of a successful vendor event experience.
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You can learn this.
Content creation and social selling are skills you can practice. You don't have to be an influencer or have all the answers before you begin.
SPOTLIGHT Online Vendor Events
An event format with room to be seen
I designed SPOTLIGHT Events around a simple idea: vendors should have a chance to introduce their business without competing with dozens of other vendors posting at once.
Each featured sales day includes just two businesses. There's a structure to the event, but the conversations and the connections are what make it worthwhile.
It's an approach I've shaped through years of hosting events and listening to the people who participate.
The CARE Method™
Connect · Attract · Relate · Empower
A practical approach to creating purposeful content using your own experiences, knowledge, and personality.
Why I created The SPOTLIGHT Circle
The events started the conversations. The Circle helps keep them going.
After working with so many handmade sellers and direct sales consultants, I kept hearing familiar questions: What should I post? How do I make it sound like me? How can I stay consistent without feeling like I'm constantly selling?
That's part of what led me to create the CARE Method™ and The SPOTLIGHT Circle—a place for practical training, feedback, and ongoing connection with other small business owners.
I want the tools and ideas I share to be useful in the everyday reality of running a business, not just in theory.
Find your place in SPOTLIGHT
There are a few ways to connect with me.
Join an online vendor event
Discover the format and see how SPOTLIGHT can help you introduce your business to new people.
Explore SPOTLIGHT EventsKeep learning in the Circle
Get ongoing guidance, live conversations, and resources for sharing your business online.
Learn About the CircleTry a practical resource
Find tools that make it easier to create content, ask better questions, and connect with your audience.
Try the Engagement Question GeneratorA little more about SPOTLIGHT
A few things people ask
Who is Sharon McCall?
Sharon McCall is a handmade business owner, host of SPOTLIGHT Online Vendor Events and creator of The SPOTLIGHT Circle and CARE Method™. She helps handmade sellers, direct sales consultants and other small business owners connect with shoppers and develop practical social selling habits.
What happened to Online Craft Fair?
Online Craft Fair is now known as SPOTLIGHT Handmade Edition. The event format and community-centered approach continued under the new name, with many returning vendors.
What is The SPOTLIGHT Circle?
The SPOTLIGHT Circle is a membership community offering practical social selling training, live group sessions and support for handmade sellers and direct sales businesses.
Do I need to be an experienced online vendor to participate?
No. SPOTLIGHT welcomes vendors who are learning as well as those with experience. You can explore how the events work and review vendor preparation information before deciding whether to register.
Thanks for stopping by
I'd love to see you in the SPOTLIGHT.
Whether you're here to explore an event, find support for your business, or simply get to know the person behind it all, I'm glad you're here.