Get to know

Sharon McCall

Welcome!

I’m Sharon McCall, the creator behind Crafted by Bear and the Founder of a vibrant community for makers and small business owners who want to succeed in online vendor events.

I believe in empowering creators and entrepreneurs to step confidently into the world of online selling. Whether you’re a crafter, artist, or small business owner, I’m here to help you navigate online vendor events, build lasting relationships with your audience, and grow your business with integrity, joy, and community.

My Story

I’ve always had a passion for crafting and creating unique, handmade products, which led me to start Crafted by Bear. Over time, I realized that the world of in-person vendor events could be challenging, and online events seemed like an untapped opportunity. As I started hosting and participating in online craft fairs, I quickly saw the potential for crafters to connect with a larger audience, but I also saw many struggling to make an impact in a crowded virtual space.

That’s when I decided to focus on helping others who wanted to succeed in online events but weren’t sure where to begin. It’s my mission to share what I’ve learned, give you the tools and strategies to excel, and create a supportive, joyful environment for everyone involved.

What I Do

Online Vendor Events: I host curated online craft fairs where you can showcase your handmade goods, connect with customers, and grow your brand.

Coaching & Courses: I plan on offering coaching and training programs that teach you how to stand out in online events, create engaging social media content, and build a loyal customer base...soon!

Community: I believe in the power of a supportive community. That’s why I’ve built a space for creators to collaborate, share ideas, and grow together.

My Core Values

Community: I strive to create an environment where makers, crafters, and small business owners support one another and celebrate each other’s successes.

Joy: My events and coaching are designed to be fun, engaging, and stress-free. I believe that when you’re having fun, your business thrives.

Integrity: I’m committed to honesty, transparency, and always doing what’s best for the people I serve.

Empowerment: I aim to give you the tools, knowledge, and confidence to succeed in the online selling world.

Why I'm Here


I’m here to help you build the online business of your dreams through online vendor events, coaching , and

resources. Together, we’ll make your entrepreneurial journey more enjoyable, and most importantly—successful.

Thank you for visiting, and I can’t wait to connect with you!