Get Ready to Participate
Learn the format, prepare your posts, introduce your business and invite people to join the event.
For handmade crafters, direct sales representatives & eligible small businesses
Discover the SPOTLIGHT Online Vendor Event Experience
Online vendor events with a little more structure and a lot more opportunity for conversation. Each sales day features just two businesses, and I help vendors understand what to expect before they participate.
The SPOTLIGHT Experience
Not Your Typical Online Vendor Event
Ever participated in an online event where everyone's posts compete for attention? That's why I organize my events differently. Vendors get a featured sales day, plus opportunities to prepare, engage, and keep conversations going.
Share the Day With One Other Business
Showcase your products, tell your story, answer questions and invite shoppers into genuine conversations.
Keep the Connections Going
Participate throughout the event, support fellow vendors and follow up with people who showed interest.
Find your kind of SPOTLIGHT
Two Ways to Participate
SPOTLIGHT Handmade Edition
Created for people who make and sell their own handmade products and artisan creations. This is the event format previously known as Online Craft Fair — with the same approach and many of the same longtime vendors.
SPOTLIGHT Online Vendor Events
An online event experience for direct sales representatives and other eligible product-based small businesses, with the same emphasis on structure, participation and meaningful connections.
Curious who’s already in the SPOTLIGHT? Take a peek at our live calendar to see upcoming events, which businesses are featured each day, and where spots are still open. No sign-in needed just to look!
A free mini-trainingHow SPOTLIGHT Events WorkWith Sharon McCall
Curious? Start here.
Curious About SPOTLIGHT Events? See Exactly How They Work Before You Book!
I'll explain the event format, what happens on your featured sales day and what you're expected to do as a participating vendor. It's a simple way to decide whether SPOTLIGHT is right for you.
Show Me How SPOTLIGHT Works! →Free 14-minute training. Sign up to watch; no obligation to register for an event.
Real vendors · Real experiences
What Vendors Have Shared
We'd rather let participating vendors describe their experiences in their own words.
“I'm in a bunch of other events and yours by FAR are the most organized!!!!!”— Emily Dundon · SPOTLIGHT vendor feedback
“I took a huge leap of faith when I committed to my first Spotlight Day.”— Pamela Faye · First-time participant
“Not only did this group result in sales and bonus exposure, it's also a supportive and knowledgeable community of talented crafters.”— Susie Shortum · Online Craft Fair, now SPOTLIGHT Handmade Edition
Vendor experiences are individual; results vary.
For participating vendors
Helpful Resources Before You Get Started
Already booked? Our Vendor Success resources explain how to prepare, participate and make the most of your event. Existing vendors can also review their upcoming bookings online.
Questions? Good!
Frequently Asked Questions
What are SPOTLIGHT Online Vendor Events?
They are structured online shopping events held in a private Facebook group, where featured businesses introduce what they sell and connect with shoppers through conversation and participation.
How many vendors are featured each day?
Two businesses share each designated sales day. The event has seven sales days, along with opportunities for preparation and participation beyond your featured day.
What is SPOTLIGHT Handmade Edition?
It's the current name for the handmade-focused event experience previously known as Online Craft Fair. Its format and community approach have continued under the SPOTLIGHT name.
Can I participate if I'm new to online vendor events?
Yes. You can start with the free SPOTLIGHT training and read the Vendor Success guidance before registering. Registration depends on current availability and event requirements.
Do I need to participate on days other than my featured sales day?
Yes. Vendors are expected to leave at least 15 meaningful comments each day of the seven-day event. It's about starting conversations, supporting fellow vendors, and staying involved—not simply dropping a quick emoji or disappearing after your sales day.
What do I need to prepare for my featured sales day?
Plan 15 posts that introduce your business, share your products, and encourage genuine conversations. You can also go live for up to 40 minutes if you choose. You'll receive preparation guidance so you know what to expect.
How much does it cost to participate?
The registration fee is $25 for your first business in an event. If you register a second business for the same event, that second registration is $15. A vendor may register up to two businesses per event, subject to availability.
Who brings shoppers to the event?
Promotion is a shared effort. I organize and host the event, but each vendor is responsible for inviting people, promoting their participation, and following up with interested shoppers. The more actively you show up for your business, the more opportunities you create to connect.
Who handles customer orders, payments, and shipping?
Each vendor manages their own customer orders, payment collection, fulfillment, and customer service. SPOTLIGHT provides the event structure and a place to connect with shoppers; it is not the seller of the individual vendors' products.
Can I change my sales day or cancel a booking?
You can change your featured sales day within the same event through My SPOTLIGHT Bookings, when an eligible day is available. Changes to a different event, cancellations, and refunds must be handled directly with Sharon. Registration fees are generally nonrefundable; any exceptions are handled individually.
How do I register or view my bookings?
Start by browsing the Upcoming Events Calendar—no email or sign-in required to look. When you find an event you like, use its booking button to begin registration. Existing vendors can access My SPOTLIGHT Bookings to view confirmed upcoming registrations.
Ready for Your Time in the SPOTLIGHT?
Take a peek at the upcoming calendar, see who's participating, and find an event that feels like the right fit for your business.
Browse Upcoming Events →