Your Own Featured Sales Day
Share what you sell, introduce the person behind the business, and focus on connecting with shoppers while sharing the day with just one other vendor.
Online events • Real connections • Small businesses
Get Your Business Noticed with SPOTLIGHT Online Vendor Events!
Online vendor events for handmade crafters and direct sales vendors, with just two businesses featured per sales day. I'm Sharon McCall, and I'd love to introduce you to a different way to showcase your products and connect with shoppers.
Hi, I'm Sharon!Your host and the person behind SPOTLIGHT
2 featured businesses per sales day
7 sales days in a typical event
Online events in a private Facebook group
Discover the SPOTLIGHT difference
Online Vendor Events with a Different Approach
Ever felt like your posts got lost in a busy online vendor event? That's exactly why I do things a little differently with SPOTLIGHT. Each vendor has a featured sales day shared with just one other business.
More Than Product Posts
SPOTLIGHT is built around participation. Vendors interact with shoppers, answer questions, and take part in activities throughout the event.
Beyond the Sales Day
Meet fellow small business owners, introduce your brand to new people, and keep conversations going after your featured day is over.
A Free Mini-TrainingHow SPOTLIGHT Events WorkHosted by Sharon McCall
Free training for prospective vendors
Curious About SPOTLIGHT Events? See Exactly How They Work Before You Book!
Wondering what makes SPOTLIGHT different? In this free mini-training, I'll walk you through the event format, our two-business sales days, and what to expect as a participating vendor. You can see how it works before deciding whether it's right for your business.
Show Me How SPOTLIGHT Works!Free 14-minute training. Sign up for immediate access. No obligation to register for an event.
Getting started
How Do SPOTLIGHT Online Vendor Events Work?
The process is straightforward whether you're new to online events or have participated in them for years.
STEP ONE
Explore an Event
Browse upcoming SPOTLIGHT events and see which dates might work for your business.
STEP TWO
Choose Your Sales Day
Check availability, select your business and an open sales day, and complete registration.
STEP THREE
Show Up & Connect
Prepare your content, participate throughout the event, and make the most of your featured day.
Keep learning and growing
There's More to SPOTLIGHT: Meet the SPOTLIGHT Circle
Running a small business is easier when you have people to learn alongside. The SPOTLIGHT Circle brings business owners together for practical training, useful ideas, real conversations, and encouragement they can put to work.
Practical ideas. Genuine connection. Small-business support.
Get to know the whole SPOTLIGHT experience
A Little More to Explore
CARE Bot & SPOTLIGHT Merchandise
Find tools and merchandise created around connection, encouragement, and supporting your small-business journey.
Explore the ShopHi, I'm Sharon McCall!
I'm a crafter, small-business owner, and the host of SPOTLIGHT Online Vendor Events. I love bringing people together, helping businesses share what they do, and seeing the connections that happen along the way.
Get to Know MeWords from participating vendors
What Vendors Are Saying
The structure matters, but so does the experience of being part of the community.
“I'm in a bunch of other events and yours by FAR are the most organized!!!!!”— Emily Dundon · Vendor feedback
“It went much more smoothly in reality, than I had imagined. It was also a lot of fun to be part of the group participating that week.”— Pamela Faye · First SPOTLIGHT Day
“I love seeing everyone support each other and how kind everyone is!!”— Nicole Keyser · Vendor feedback
Your questions, answered
Frequently Asked Questions About SPOTLIGHT Events
What is a SPOTLIGHT Online Vendor Event?
SPOTLIGHT is a structured online event hosted in a private Facebook group where handmade crafters, direct sales representatives, and other participating businesses share products and connect with shoppers. Each sales day features two businesses.
How many businesses share a sales day?
Two businesses are featured on each sales day. It's one of the ways SPOTLIGHT differs from online events where many vendors post at the same time.
Can I participate if I've never done an online vendor event?
Yes. You can start with the free SPOTLIGHT mini-training to understand the format and expectations before you decide whether to register.
How do I register for a SPOTLIGHT event?
Explore the upcoming events, select your business and an available sales day, and complete your registration through the SPOTLIGHT online booking system. Registration is subject to availability and event rules.
Where do the events take place?
SPOTLIGHT Events take place online in a private Facebook group, so vendors and shoppers can participate without attending an in-person marketplace.
Ready to Get Your Business in the SPOTLIGHT?
Whether you're ready to book your next event or just getting to know us, there's a place to start.
View Upcoming Events & Availability